Knowland, the world’s main supplier of data-as-a-service insights on conferences and occasions for hospitality, showcased its dedication to serving to clients enhance income, broaden market share, and adapt to shifting dynamics by means of revolutionary enhancements in providers and knowledge optimization in 2023.
As the corporate heads into its 20th 12 months, Knowland’s holistic account-based promoting platform helps clients transcend conferences and occasions gross sales. Utilizing knowledge intelligence to promote throughout account segments, lodge gross sales groups drive larger income from group, company, assembly house, and catering operations. Improvements embrace greater than 80 platform options and enhancements because the launch of its enhanced platform to make it even simpler to determine and seize lodge income:
- Offering quick entry to actionable gross sales knowledge by means of innovation – Knowland’s agile improvement course of delivered new revolutionary performance in 2023. Options reminiscent of Account Alerts, Market Snapshot, Portfolio Seize, and Market Segmentation, present easy accessibility to actionable gross sales intelligence.
- Broadening knowledge entry by means of partnerships – Knowland cast partnerships with Amadeus and Oracle to ship world-class integrations and enablement options. The corporate has elevated knowledge quantity and high quality, with over 50 p.c of knowledge captured by means of digital processing.
- Informing the trade by means of award-winning assembly and occasion knowledge – Starting in 2020, the corporate grew to become one of many first knowledge sources to ascertain a development metric for the assembly and occasion trade. At this time, it’s the pre-eminent knowledgeable for insights into conferences and occasions traits. In 2023, Knowland received the Skift IDEAS award within the knowledge supplier class for its contributions to trade restoration.
- Increasing markets into the Center East and Asia – Knowland expanded service and assist within the trade’s highest development areas with new operations in Doha, Sentosa, and Ras Al Khaimah and extra extremely aggressive worldwide markets.
- Constructing trade proficiency by means of schooling and certification – The corporate launched its Knowland Certification Program as a part of the Knowland Academy to validate person abilities, exhibit worth to administration, and showcase strategic workflows that drive income and guarantee constructive ROI for its clients.
- Enhancing knowledge by means of AI – Knowland enhanced its knowledge scalability, reliability, and speed-to-use with AI and automation applied sciences. It’s at the moment creating upcoming disruptive functionalities reminiscent of automated lead discovery.
Jeff Bzdawka, CEO, Knowland, mentioned: “The muse of Knowland relies on three necessary product pillars: ship more and more strong knowledge and ongoing enchancment by means of enhanced assortment strategies, expertise, and partnerships; present a easy interface with an intuitive person expertise; and most significantly and foundationally, ship improved gross sales outcomes for hospitality companies. Through the use of the Knowland Platform, hospitality organizations can fill want intervals quicker, enhance market share, and ship a extra productive gross sales expertise at scale throughout their industrial operations into 2024 and past.”
For a preview of what’s to return in 2024, view Knowland’s State of the Enterprise right here: https://get.knowland.com/2023-state-of-business-report
ABOUT KNOWLAND
Knowland is the world’s main supplier of data-as-a-service insights on conferences and occasions for hospitality. With the trade’s largest historic database of actualized occasions, hundreds of consumers belief Knowland to promote group smarter and maximize their income. Knowland operates globally and is headquartered simply outdoors Washington, DC. To be taught extra about our options, go to www.knowland.com or observe us on X (previously Twitter) @knowlandgroup.
Kim Dearborn
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