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Accor and Jin Jiang Inns signal Memorandum of Understanding to collectively drive sustainable practices throughout the hospitality trade


The Fifth Assembly of the Council of China-France Entrepreneurs was held yesterday in Beijing. It was attended by the heads of state of China and France, representatives from each Chinese language and French governments and entrepreneurs. The Assembly targeted on discussions round varied matters, together with commerce, funding, expertise, and tourism.

In the course of the Assembly, Shanghai Jin Jiang Worldwide Inns and Accor signed a Memorandum of Understanding (MOU) with a time period ending in 2033. This MOU represents a strategic partnership between the 2 events, with the first ambition being to advertise and drive sustainable transformations throughout the hospitality trade and cut back the sector’s carbon emissions. Each teams have expressed their intention to peak carbon emissions by 2030 and try to realize carbon neutrality by 2060. Collectively, the events are aiming to create and outline an ESG measurement framework tailor-made particularly to the resort sector, establishing a benchmark and set of targets formed to the distinctive nuances of the resort trade. They will even work collectively to pioneer new trade requirements referring to sustainable visitor rooms and lowering meals waste and also will discover alternatives in sustainable finance and launch a worldwide coaching initiative.

This strategic partnership highlights the joint dedication of Jin Jiang Inns and Accor to pioneer new ESG requirements within the resort trade and contribute to broader environmental, social, and governance efforts in lowering carbon emissions in China.

In growing sustainable visitor rooms, Jin Jiang Inns and Accor hope to discover the creation of sustainable rooms that cut back carbon emissions from development and operations with out compromising visitor expertise, aiming to scale back utility prices resembling water and electrical energy by 10% throughout each teams by 2030. When it comes to lowering meals waste, each events hope to create a standardized course of using common expertise to reduce meals waste generated in each stage from procurement to visitor companies and catering companies, till the top of the visitor’s keep, finally working in the direction of a typical purpose of lowering meals waste by 30% by 2030. It’s their agency perception that pioneering new ESG requirements within the resort trade will even play an necessary function in contributing to China’s broader efforts in lowering carbon emissions and make a major contribution in the direction of the United Nations’ Sustainable Growth Targets.

On the similar time, each events will launch the Faculty for Change coaching program for all headquarters and resort ranges. Faculty for Change was initially launched in any respect Accor headquarters to extend worker consciousness of sustainable improvement challenges and, below this collaboration, staff and skills in lodges of each companions will be capable to entry a content material platform and coaching path targeted on the fundamentals of local weather change, enhancing their particular person understanding of its causes and affect on biodiversity and communities, thus selling the sharing of options and creating constructive change in any respect ranges.

The MOU will even consider and discover potential enterprise cooperation alternatives in sustainable finance, with the events hoping to develop the potential of utilizing sustainable finance as a transformative software. This initiative will contain utilizing loans and inexperienced financing to assist set up a direct connection between the monetary phrases of their credit and predetermined sustainability targets and requirements.

As influential, main resort teams, Jin Jiang Inns and Accor hope to ship a transparent name for motion to the broader hospitality trade through this MOU, advocating for accountable enterprise practices within the resort sector and inspiring collaboration by way of motivating management and trade stakeholders to contribute to at least one frequent ambition of lowering carbon emissions. The businesses additionally view the MOU as a chance to actively discover extra enterprise cooperation prospects collectively, offering extra sensible examples for China-France enterprise collaboration.

We’re proud to enter this strategic partnership with Jin Jiang Inns, a number one world hospitality firm. Jin Jiang Inns performs a key function in China and we’re assured that, collectively, we can ship vital practices that alleviate the burden on the planet with out compromising the magic of the visitor expertise. Accor is dedicated to fixed innovation and being a web contributor throughout the communities we exist. Local weather motion lies on the core of our hospitality imaginative and prescient and enterprise mannequin, and we’re excited in regards to the prospects this partnership will ship. Gary Rosen, CEO, Accor Higher China

The hospitality trade stands as probably the most vibrant and far-reaching financial sectors throughout the globe, and that is very true in China, the place it holds the potential to make a major affect on the United Nations’ Sustainable Growth Targets (SDGs). As main resort teams within the trade, each Jin Jiang Inns and Accor are dedicated to sending a transparent and highly effective message to the broader sector. We name upon our friends to champion accountable enterprise practices throughout the hospitality trade, and we’re decided to encourage management and interact trade stakeholders in collaborative efforts. Collectively, we’ll drive our sector’s contribution to sustainable improvement targets, with a selected deal with lowering carbon emissions as a part of the ESG targets. Shirley Shen, CEO, Jin Jiang Inns

The China-France Entrepreneurs Committee is a platform for change and cooperation between Chinese language and French enterprises, collectively promoted by the Chinese language Ministry of Commerce and the French Ministry of Financial system and Finance. Established on January 9, 2018, below the witness of the leaders of China and France, it serves because the “second monitor” for exchanges between the governments and enterprises of the 2 nations. This change assembly will not be solely an necessary measure to implement the spirit of the talks between President Xi Jinping and President Macron on “deepening China-France and China-EU cooperation in varied fields”, but in addition an necessary platform for Chinese language and French corporations to debate and create new cooperation alternatives.

 About Jin Jiang Inns

Jin Jiang Inns, a number one world hospitality firm, excels in resort administration, franchising, and operations. As the biggest resort group in China and the second largest worldwide, Jin Jiang Inns has established itself as a major trade participant. As of September 2022, the Group operates over 11,251 properties, providing greater than 1.07 million visitor rooms all through China and throughout 59 nations and areas worldwide. Boasting a robust worldwide presence and an in depth membership base exceeding 182 million, Jin Jiang Inns stays dedicated to delivering distinctive hospitality experiences on a worldwide scale.

Accor, in the direction of web constructive hospitality

Accor was the primary hospitality Group to set an bold science-based emissions discount goal: -46% absolute emissions by 2030 in comparison with the 2019 base 12 months, validated by the SBTi; with an final purpose of Web Zero emissions by 2050. So far, 84% of lodges within the Accor community have additionally efficiently eliminated 46 varieties of single use plastics of their visitor expertise and 97% of staff at a HQ stage have accomplished the “Faculty for Change” coaching to embed an ESG method in each side of Accor enterprise technique and operations.

About Accor, a world-leading hospitality group

Adagio combines the consolation of a flat with the service of a resort for that further comfort. Primarily present in metropolis centres and sought-after areas. The progressive firm Adagio was based in France in 2007 as a three way partnership between Accor and Pierre & Vacances Centre Parcs. The thought was to supply an idea for the wants of long-term travellers. What was initially 16 aparthotels in two nations has now change into a quickly rising firm with the goal of being current in Europe in addition to within the Center East and Latin America. Immediately, Adagio is the European market chief within the aparthotel trade and goals to develop its community to a complete of 200 aparthotels with 15,000 flats by 2024. The three product traces are: Adagio Authentic: the center of Adagio; Adagio Entry: the sensible Adagio; Adagio Premium: the distinctive Adagio. www.adagio-city.com. Discover Adagio on Instagram, Fb, LinkedIn and Youtube.

Line Crieloue
Group exterior communications – Govt Director – Company
+33 1 45 38 18 11
Accor





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