This yr’s convention theme for the Future Hospitality Summit Saudi Arabia (FHS) is ‘Put money into Change’, highlighting the significance of the constructive change that may be introduced ahead by means of the funding in time, mind and experience within the hospitality trade to maintain up with altering instances and traits to higher form the way forward for the trade. Within the lead as much as the occasion we requested a variety of trade companions how they’re investing in change.
The hospitality sector is a key participant within the area, contributing considerably to tourism, employment, and financial progress. Because the trade evolves quickly with rising competitors and altering shopper behaviour, investing within the sector’s future has change into extra essential than ever.
Adopting Sustainability Practices
Inexperienced tourism is on the rise as travellers have change into extra conscious of their affect on the planet and are specializing in making acutely aware decisions, placing sustainability on the forefront of their day by day habits, journey selections and past.
Inns have a number of alternatives to scale back their carbon footprint and guarantee a constructive and eco-conscious expertise for friends. Implementing practices similar to utilizing energy-efficient lighting, use of renewable power sources, and putting in good methods that management heating and cooling, can considerably scale back a property’s emissions. Water conservation and waste discount by means of composting and recycling can minimise the resort’s environmental affect and contribute to their native communities.
Different important elements to be thought of for sustainable resort operations embrace changing single-use plastic gadgets, procuring merchandise constructed from sustainable supplies, and sourcing native components throughout venues. Rotana just lately applied a brand new sustainable and regionally sourced breakfast throughout its properties within the UAE that brings ahead contemporary produce from the farm to the desk, together with a brand new salad and vegetable nook, cage-free eggs sourced from the UAE, along with a wide array of vegan gadgets. It will have a direct affect on the buyer’s day by day practices and have the potential to create long-lasting behaviour modifications.
Prioritising Superior Expertise
Expertise has change into an integral a part of our lives, and the hospitality trade is not any exception. From on-line bookings to cellular check-ins and in-room know-how, know-how has revolutionised the way in which friends journey.
Final yr, Rotana partnered with Thynk.Cloud to simplify and automate gross sales, operations, decision-making, and knowledge administration for our resorts. This funding in know-how streamlines operations and makes higher data-driven selections optimised for every resort, resulting in price financial savings and elevated effectivity.
Expertise allows us to construct stronger digital relationships with our friends, permitting us to supply them much more personalised experiences. With know-how, resorts can acquire and analyse knowledge, offering worthwhile insights into shopper behaviour and preferences. With the appropriate funding in know-how, the hospitality trade can keep forward of the curve to foretell ever-changing buyer wants and diversify its choices accordingly.
The rising use of synthetic intelligence (AI) has had a big affect on the hospitality trade. AI-powered chatbots and digital assistants can present 24/7 buyer assist, reply to incessantly requested questions, and even make suggestions on-line primarily based on buyer preferences. In a couple of years, AI will even have the ability to assist with logistic and operational points, reply monetary queries, in addition to assist, focused advertising, resulting in elevated effectivity and productiveness.
Growing Human Assets
Investing in Human Assets (HR) can have a big affect on worker expertise by enhancing confidence, motivation, job satisfaction, and engagement. A key instance is our flagship TAROT (The Accelerated Refinement of Expertise) programme which presents Rotana workers a fast-track improvement path to be skilled for 12 months with progressive progress alternatives.
Moreover, an employee-centric work tradition is crucial to nurture studying and improvement alternatives, offering the group with mentorship programmes, coaching workshops and steady suggestions. On the subject of offering related coaching for workers, this could embrace on-the-job studying, e-learning programs, and training packages that assist enhance abilities and information, doubtlessly equipping workers for management roles. This ensures that employees are educated, environment friendly, and engaged and in return leaves a extra constructive affect on customer support.
Investing in HR additionally means making a office tradition that values range, fairness, and inclusion. When workers really feel valued and supported, they’re extra seemingly to offer distinctive service, resulting in elevated buyer satisfaction and loyalty.
Inns are at all times searching for new and improved methods to create and nurture lifelong relationships with their friends and workers. By investing in these areas, we allow hoteliers to ship memorable moments and paved the way for the trade to undertake and pivot as wanted.
