Knowland, the world’s main supplier of data-as-a-service insights on conferences and occasions for hospitality, introduced at present the Knowland Certification Program. This system consists of three certification credentials to assist lodge gross sales professionals degree up their talent units, elevate their skilled profile, and reveal proficiency with administration. Knowland customers can enroll within the certification course at https://academy.knowland.com.
As with {many professional} roles, the certification course of is a tried-and-true methodology of guaranteeing competency, and certainly, software program certification has been an ordinary within the expertise area for years. The proliferation of data-driven options within the hospitality business requires administration at each the enterprise and property ranges to hunt out professionals who can reveal their understanding of making use of knowledge to their workflows.
- Gives verifiable capabilities for gross sales professionals – As hoteliers flip to software program options to extend effectivity, certification programs are essential and important to making sure workers are comfy and able to absolutely leveraging the funding. Gross sales professionals who come to the desk with verifiable expertise can advance their careers by documenting their abilities and effectively speaking that worth to present or potential employers.
- Pilot program accomplished with progressive lodge administration firm – Knowland partnered with a nationally acknowledged operator of motels and resorts with over 120 properties in the USA and Canada. It is likely one of the few elite administration corporations accepted to function upper-upscale and luxurious motels underneath the model households of Marriott, Hilton, and Hyatt. As a part of its industrial technique and to make sure its gross sales workers took full benefit of the Knowland platform, it partnered with Knowland to pilot and implement the certification course of.
- Certification ranges – Certification ranges have been designed to assist gross sales professionals reveal their information and ship even higher outcomes. This system provides three ranges of credentials, together with Licensed Knowland Gross sales Chief Skilled (CKSLP), Licensed Knowland Energy Consumer Skilled (CKPU), and Licensed Knowland Income Chief Skilled (CKRLP, coming in 2024.)
Jessica Carey, VP buyer operations, Knowland, stated: “Right this moment’s data-driven options require hoteliers and software program corporations to work collectively to make sure software program investments are getting used to their fullest potential. Knowland is a crucial gross sales talent and a must have experience for at present’s gross sales groups; due to this fact, having a certification program advances our efforts to reveal that gross sales groups are comfy and educated in all points of the platform and might show that information.”
ABOUT KNOWLAND
Knowland is the world’s main supplier of data-as-a-service insights on conferences and occasions for hospitality. With the business’s largest historic database of actualized occasions, 1000’s of consumers belief Knowland to promote group smarter and maximize their income. Knowland operates globally and is headquartered simply exterior Washington, DC. To study extra about our options, go to www.knowland.com or comply with us on X (previously Twitter) @knowlandgroup.
Kim Dearborn
+1 909 455 4316
