You might be forgiven for pondering half the brand new tequila manufacturers popping out are backed by some type of movie star. Within the case of Lobos 1707 Tequila, nonetheless, they’ve gained so many blind tasting awards you can make sure the most effective basketball gamers of all time didn’t lead it to success simply by way of hype.
Movie star tequilas have elevated in quantity, however they’re nothing new. You may go all the best way again to Sammy Hagar’s Cabo Wabo model for the primary stirrings, then George Clooney actually made a splash together with his Casamigos model.
The floodgates opened large when tequila handed vodka to change into the quantity on spirit bought within the USA by quantity and now there’s a star proprietor or sponsor/investor for greater than 50 of them. These are some fairly assorted tequila model celebs that I can’t think about tipping a glass collectively: George Strait, Justin Timberlake, The Rock, Eva Longoria, Elon Musk, Oscar de la Hoya, and two of the actors from Breaking Dangerous for a begin.
However I’m right here to speak about Lobos 1707 although, so let’s look previous the advertising and marketing and deal with what I’m sipping whereas I write this, okay?
The Lobos 1707 Story
I purchased this model as a result of I’m within the midst of updating an article about tequila manufacturers that scored a number of medals at the latest San Francisco World Spirits competitors. The Lobos 1707 reposado acquired a double gold, so after I noticed it on the shelf I snagged. (I got here in search of Jaja reposado, which additionally scored the highest prize, as a result of I like the identify, however they solely had the anejo model.)
That newest prize isn’t even on their web site but as a result of they’ve racked up so many others to indicate off in only a two-year span:
I used to be a bit puzzled in regards to the 1707 of their identify since that is clearly a latest model, however apparently one of many founders has some tequila-making in his blood. Right here’s the official clarification:
As Diego Osorio, our founder’s great-great-grandfather, realized about this liquid and transported it in sherry wine barrels to his native Spain, he found the liquid aged inside this sherry-bathed oak created a easy and chic Tequila in contrast to another.
It’s a pleasant tie-in on the sherry barrels as a result of they’re utilizing the identical ones as we speak. That might have one thing to do with the distinctive sweetness profile since most tequila is aged in barrels that held bourbon or different kinds of whiskey.
Lobos 1707 Reposado Tasting Notes
I’ve acquired to confess I picked this up at a liquor retailer earlier than I even knew that LeBron James was concerned with it. I realized that after I went to their web site after I cracked open the bottle and drank some. I used to be actually impressed with this one, so kudo to James for associating with good individuals who know what they’re doing.
It is a reasonably distinctive tequila within the sense that it’s much more highly effective on the end than it’s firstly. When it first hits your mouth, there’s a pleasing sweetness akin to Clase Azul that basically makes it go down simple. By the point it hits the again of your by way of although, it hits you with extra heft and finishes with notes extra like a lowland tequila than a highland one from the Los Altos area the place it comes from.
General, this comes throughout as a fancy, well-made tequila that’s a mixture of natural, candy, and tangy. I may drink this Lobos Reposado all night time neat, which isn’t essentially an excellent factor, as a result of it’s tasty sufficient from begin to end that it doesn’t get boring. I discovered my glass emptying quicker than typical.
I additionally made a few cocktails with it and this tequila held its personal higher than another manufacturers do this get overwhelmed by the competing acidity or sugars. The value is affordable sufficient that you just don’t really feel such as you’re losing it doing that: I paid lower than $40 at a Florida liquor retailer.
Lobos Packaging
In an age the place a number of spirits bottles appear to be getting cheaper and extra boring (except you’re paying $200+), the Lobos ones stand out from the gang. It is a heavy glass bottle with some good curves and extra components. The truth that founder Diego Osorio was a filmmaker in all probability doesn’t harm.
It feels good within the hand as a result of it tapers within the center, then will get wider once more on the backside. There’s a pleasant household seal emblem on the high entrance in reduction, with wolves in it (lobos) plus the sloping line underneath it goes across the bottle. On the again is a compass design in reduction, maybe a nod to the connections to the USA and Spain. A wooden and cork stopper is on high.
The corporate places its añejo and further añejo variations in fancier bottles at a better value level and I haven’t tried these but. The additionally produce a blanco/joven model that’s not aged they usually have their very own mezcal model produced in Oaxaca state. The mezcal is in a black bottle.
All however the joven are aged in Pedro Ximenez barrels from Spain.
I haven’t ever seen this model in Mexico, however that doesn’t imply it’s not accessible. You’ll in all probability have a neater time discovering it within the USA although, the LeBron James identify opening a number of doorways, particularly within the cities the place he has been on the native staff.
See extra at the official web site right here.
Article by Timothy
Timothy Scott is the founder and editor of Luxurious Latin America and has been protecting the area as a journey journalist for the reason that mid-2000s. He has visited every nation we cowl a number of instances and is predicated in a UNESCO World Heritage metropolis in central Mexico, the place he owns a house. See contact data right here.
