Love, Bonito kickstarts its evolution right into a well-rounded feminine ecosystem with the acquisition of butter., a Singapore based mostly women-led activewear model, which might be reintroduced as cheak this October.
This information comes on the again of Love, Bonito’s funding in Moom Well being, a Singapore based mostly pure healthcare startup. This acquisition marks Love, Bonito’s dedication to constructing a holistic feminine ecosystem with a home of manufacturers which were thoughtfully curated for the on a regular basis Asian girl. Its subsequent class growth in activewear is a part of its long-term imaginative and prescient in supporting important sides of ladies’s wants.
cheak builds upon butter.’s signature design philosophies with an expanded vary of activewear thoughtfully designed with Asian-sensibilities when it comes to match, colors, local weather and sport actions. The inaugural assortment features a complete of 12 types (sports activities bras, leggings and biker shorts), seven inclusive sizes from XXS to XXL, and 13 colors, with eight colors out there on Love, Bonito.
BaseCore
The BaseCorerange is optimised for top depth actions like HIIT, spinning and operating, offering enhanced assist and sweat wicking properties to remain cool and dry post-workout. Its compressive properties assist in growing blood circulation, enhancing efficiency and boosting restoration.
The V Bra is a bestseller that options thick straps for max assist, and features a enjoyable V-back design that permits for unrestricted arm actions. Matched with the Traditional Leggings, which is designed with an elastic waistband that cinches within the waist and prevents the waistband from sliding throughout dynamic motion, she is able to stretch, squat or run anyplace, anytime.
BaseFlex
In the meantime, BaseFlex feels ultra-soft and silky easy, good for low-intensity actions resembling yoga, pilates and barre as a result of stretchier and buttery-soft contact of the material. Merchandise inside the BaseFlex vary additionally characteristic a softer and extra female aesthetic, with low to mid compression and assist.
The complete-length Curve Tank is a never-before-released model, which encompasses a flattering bustier define. Pair with the mid-length Flex Shorts for stretch with ease.
The gathering is on the market in 13 colors, chosen to go well with heat to chill pores and skin tones. A extra earthy color palette resembling Pickle, Truffle, Sesame and Potion will function simple staple items. Lighter, bolder colourways resembling Wink, Blush, Moon and Inexperienced empower girls to make a daring assertion in and out of doors the health club.
Value and Availability
Early entry is on the market from 20 October on Love, Bonito’s International Web site and Love, Bonito Singapore’s ION retailer for Gold and Silver members solely.
Public launch goes reside from 21 October on each Love, Bonito and cheak’s web site in addition to throughout all Love, Bonito shops in Singapore from 21 October 2022.
Love, Bonito additionally ships to twenty international locations worldwide (free transport threshold applies). Costs vary from S$50 to S$79.
You may also sit up for a brand new assortment dropping this December.
