Mandai Wildlife Group is launching a brand new marketing campaign, Select Good with Mandai, which focuses on the intrinsic worth of wildlife to lift consciousness of the symbiotic relationship between folks, nature and the world.
The marketing campaign will spotlight completely different actions we are able to take day by day – aware decisions which can go a good distance in defending wildlife and preserving pure assets for future generations – like consuming plant-based meals and saving ‘ugly meals’, to picking merchandise which are sustainably sourced and made.
The Select Good with Mandai initiative hopes to attract folks in the direction of easy methods of reducing their environmental affect, and on the similar time, encourage a deeper appreciation for nature and wildlife.
As a part of the marketing campaign, you’ll be able to look ahead to the rollout of two key actions – the Select Good Meals Path which runs from 21 October to 25 November 2022, and the Select Good Sport Problem which takes place from 18 November to 16 December 2022.
Select Good Meals Path (21 October to 25 November 2022)
The Select Good Meals Path kickstarts the marketing campaign. Mandai Wildlife Group has teamed up with 20 like-minded F&B manufacturers to create unique meals gadgets and grocery bundles impressed by the diets of wildlife corresponding to bananas, papayas, seeds and grains. The initiative hopes to spark conversations concerning the roles that animal species play in our pure ecosystem which contribute to a wholesome planet, whereas highlighting the dependencies between wildlife and people.
This collaboration spotlights 14 animal species together with the Celebes Crested Macaque, Malayan Solar Bear and Asian Small-Clawed Otter. The companions have additionally dedicated a portion of their proceeds from the gadgets created, for Mandai Wildlife Group’s conservation efforts in Singapore and the area.
The curated meals path highlights three necessary roles every species performs in sustaining steadiness within the ecosystem – by seed dispersal, nutrient biking and managing wildlife populations.
Embark on this journey of discovery concerning the significance of wildlife in our world and rally others to hitch in by sharing your expertise on social media with #choosegoodwithMandai. Posts on Instagram that embrace no less than 5 dishes from the Select Good Meals Path stand to win prizes price as much as SGD5,600.
Select Good Sport Problem (18 November to 16 December 2022)
The second a part of the marketing campaign options the Select Good Sport Problem the place you’ll be able to select your favorite animal character and go on adventures to avoid wasting ugly meals, in addition to accumulate sustainably sourced seafood and plant-based meals gadgets.
The sport is about towards on a regular basis backdrops and residing areas such because the grocery store and kitchen. By light-hearted academic comics and enjoyable details, you’ll find out about how aware decisions go a good distance in defending the surroundings. For example, you’ll look out for seafood packaging with labels just like the ASC inexperienced tick or the BAP emblem that contain processes which don’t hurt the ecosystem. You’ll study that they’ll make good decisions by choosing seafood that’s responsibly fished or farmed as an alternative of merchandise derived from trawling which is extensively used however damaging to the surroundings.
The Select Good Sport Problem encourages you to progress by phases the place you get to make extra good decisions. Prizes embrace the signature Panda Tour at River Wonders and a personal buggy tour round Singapore Zoo, amongst many others.
