The Cascais tourism board in Portugal has began a marketing campaign to entice British digital nomads to spend a “workation” there.
In line with Google Developments, searches for “digital nomad” have elevated 376 p.c within the final two years, with an estimated 35 million digital nomads worldwide.
The Cascais Tourism Board, in partnership with DNA Cascais, has launched a brand new marketing campaign known as “It Works for You,” inviting British digital nomads to commerce of their house places of work for the Portuguese Riviera.
On account of the pandemic, almost two-thirds of UK employees (62%) are contemplating transferring overseas to work remotely. This makes the nomadic life-style extra attractive than ever, as British vacationers search a extra balanced life that encompasses work, leisure and pleasure.
Cascais affords distant employees over 300 days of daylight annually, quick access to Lisbon, a longtime expat neighborhood, and a number of attractive coworking areas.
Bernardo Corrêa de Barros, president of the Cascais Tourism Board, says: “We’re delighted to launch our model new digital nomad marketing campaign and to be becoming a member of forces with DNA Cascais.
“Supporting the wishes and calls for of our vacationers is essential and we hope the marketing campaign will encourage much more working professionals to think about Cascais as their subsequent ‘workation’ and leisure setting.”
