At Expedia Group Media Options, we all know how essential it’s to create efficient show advertisements and advertisements that stand out. However what occurs when a journey shopper clicks on an advert? Main journey customers to an interesting touchdown web page the place they’ll shortly be taught extra and guide their subsequent journey is an important step within the path to buy. On this publish, we’ll focus on a few of the choices you will have whenever you companion with us to ship a compelling touchdown web page as a part of your marketing campaign.
Accomplice with skilled digital advertising and marketing specialists
Our workforce of digital advertising and marketing specialists will help you design a touchdown web page or microsite for every model in your marketing campaign. You’ll be capable of present enter on the general messaging and imagery and we’ll remember to incorporate parts of your model id into the advertisements and touchdown pages.
We will additionally assist guarantee there’s a transparent connection between the message featured on the advert and the message on the touchdown web page, as a result of a constant message will help instill confidence within the shopper and encourage them to guide now or sooner or later.
Your touchdown web page leads together with your essential advertising and marketing message on the high, adopted with compelling headlines and descriptions that spotlight the advantages of your model. We’ll additionally supply steering on the place to place photos, supporting copy, embedded content material like video and choose affords to assist convert journey customers.
For instance, Fiji Airways utilized our show promoting together with a devoted microsite to focus on the airline’s security file and encourage vacationers purchasing on Expedia.com to think about Fiji for his or her subsequent tropical getaway. On the high is an outline of Fiji Airways’ world-class service, security file, and extra. There’s additionally a collection of really useful flights and trip packages to the Pacific Island nation.
Improve the journey shopper journey with premium touchdown pages
If you wish to take your marketing campaign a step additional, you possibly can go for a bespoke premium touchdown web page with tailor-made design from our award-winning Artistic Partnerships workforce. We name these Journey Spotlights — premium touchdown pages containing fascinating visuals and compelling editorial that encourage journey customers to discover and interact together with your model. Journey Spotlights are extra immersive and interactive than normal touchdown pages and use versatile designs that can assist you construct model consciousness.
There are a selection of Journey Spotlights accessible — from inspirational articles and advised itineraries to participating quizzes and interactive video experiences. These customized touchdown pages allow you to put your strongest belongings entrance and middle and supply journey customers a number of paths to have interaction, discover and guide.
For instance, Go to Panamá opted for a co-branded listicle that showcases 10 once-in-a-lifetime moments guests can expertise. Each merchandise within the listing affords a one-click possibility for vacationers to start out planning and reserving their Panamanian trip.
Touchdown web page choices for quicker turnaround
For extra conversion-focused campaigns, you would possibly think about a Property Element web page or Search Outcomes web page. These web page varieties hyperlink the consumer on to the reserving path, which suggests fewer clicks to conversion. These pages are already reside on our websites, and since you can also make updates by the self-service Expedia Accomplice Central, you possibly can launch a Property Element or Search Outcomes touchdown web page shortly.
It doesn’t matter what your advertising and marketing objectives are, our workforce of digital media specialists will provide help to outline and create one of the best touchdown web page to satisfy your model’s wants, making it straightforward for potential guests to think about what it’s prefer to be at your resort or vacation spot.
Contact us as we speak and tell us what your journey advertising and marketing objectives are and the way we will help you meet your optimum return on advert spend.
About Expedia Group Media Options
Expedia Group Media Options is a worldwide journey promoting platform that connects entrepreneurs with a whole lot of thousands and thousands of vacationers throughout the Expedia Group manufacturers. With our unique entry to greater than 70 petabytes of Expedia Group traveler search and reserving knowledge, we provide advertisers actionable insights, refined focusing on, and full-funnel outcomes reporting. Our suite of options consists of show, sponsored listings, viewers extension, co-op campaigns, and customized artistic campaigns – all designed to ship on the aims of our promoting companions and add worth for journey customers on our branded websites globally. With a consultative strategy and greater than 20 years of journey and media expertise, we assist our promoting companions encourage, interact, and convert vacationers for significant outcomes. For extra data, go to www.promoting.expedia.com.
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