W Barcelona, located on the well-known Barceloneta Boardwalk, partnered with IRIS, the main supplier of digital F&B and visitor expertise platforms, to supply a broader digital ordering expertise leading to a lift in income and efficiencies.
It chosen each its cell eating resolution to ship an in-room eating service and a world of culinary delights direct to its visitor’s doorways, along with its digital visitor listing resolution to offer all visitors with direct entry to lodge and native space info, while on the similar time maximising gross sales and income.
The posh lodge, fashionable with each residential and day visitors, has reported important outcomes since implementation. Most notably, a 60% improve in common visitor spend throughout all operations through cell eating in comparison with conventional eating. Extra particularly, since deploying digital eating, 35% of all F&B room service orders at the moment are positioned digitally, accounting for almost half (46%) of all income.
Commenting on the outcomes, Martin Daniel Voštiar, B&F Coordinator, W Barcelona stated, “Friends recognize the convenience and effectivity of serving themselves and benefit from the comfort of with the ability to entry info wherever they’re, in their very own time – they’re absolutely in command of their expertise.
“The IRIS app is a handy and holistic software that ensures visitors have all the data at their disposal and the ordering and reserving course of is as seamless and satisfying as attainable. Remarkably intuitive, it boasts a user-friendly interface that’s simple to navigate and handle. Contemplating the rise in visitor spending via on-line orders, it’s undeniably delivering a considerable return on our funding.
Operationally, the staff has reported important enhancements in efficiencies and visitor service administration. In-room eating has lowered the workload for its “No matter/Every time” staff who beforehand took all room service orders over the telephone. They now have extra time out there to give attention to different elements of their function and improve visitor service, notably throughout peak occasions when telephone strains are congested, eliminating the necessity for visitors to attend on maintain to position an order. It has additionally assisted the In-room eating staff, permitting them to pay attention solely on making ready and delivering orders extra effectively.
Alongside cell eating and ordering, the digital visitor listing means visitors can simply entry info on the lodge services, health courses, particular occasions and what’s on within the native space. Moreover, visitors can obtain a spread of newspapers and magazines, ebook appointments on the Spa, barber and Tattoo Studio, and look at info on the lodge’s providers and sustainability insurance policies. A wealth of data is clearly seen and accessible within the palm of the visitor’s hand, wherever they’re within the property or native space.
From a visitor perspective, they’ve discovered it easy and straightforward to make use of, and have been swift to undertake the simplicity of self-service ordering from the consolation of their very own system, notably throughout peak occasions when employees are busy.
The lodge has invested closely in selling the app (accessible through QR codes) at check-in to make sure visitors are supplied with full and correct info on its services and providers in probably the most handy method attainable.
Providing a more cost effective, sustainable different to conventional paper menus and directories, the lodge staff can merely edit and add info on-line as and when required with out the pricey and inconvenient job of re-printing and changing materials in all 473 bedrooms. Likewise, they’ll amend and hold menus and opening hours updated to make sure the app is all the time correct with right info at no additional price. Multi-lingual, it delivers a constant expertise for visitors, no matter their nationality and lowered visitor wait occasions with a direct integration to the Micros POS.
Voštiar continues, “Following its success we at the moment are planning to increase digital eating in 2024 to our Salt Seaside Membership. Friends will have the ability to entry digital menus through QR codes printed on the solar beds. They are going to have the ability to place their order, have a dip within the sea and return to their lounger with their order ready for them and we stay up for fulfilling this enhanced visitor expertise subsequent yr.”
For extra info on IRIS or to request Demo.
About IRIS Software program Methods
IRIS is a world market chief in digital F&B ordering, visitor listing and concierge options for lodges, working with lots of the world’s main chains together with Marriott, Hilton, Mandarin Oriental, IHG and 4 Seasons.
IRIS empowers Lodges and F&B leaders to do what they do greatest: improve income, take care of their groups, and supply an impressive buyer expertise.
Their versatile hospitality platform permits lodges and eating places to offer a very digital ordering expertise to their visitors, making it simpler and sooner for visitors to browse, order and pay for gadgets and providers throughout a number of retailers.
Since 2010, hundreds of lodges on each continent the world over have used IRIS’s cell, pill and net app know-how to spice up further revenues by 20% on common.
Extra info: www.iris.internet or [email protected]
Kate Fuller
Senior Advertising Supervisor
