The Singapore Tourism Board (STB) and Warner Bros. Discovery (WBD) enter a three-year partnership to collaborate on leisure and way of life content material, in addition to joint advertising, to highlight and encourage journey to vacation spot Singapore.
The partnership leverages WBD’s experience in storytelling and world distribution community to entertain audiences by means of reimagined views of the town.
Each events have signed a Memorandum of Understanding (MoU) to create new content material, leveraging WBD’s intensive portfolio of manufacturers and standard franchises. The partnership will current unique localised tales spanning quite a lot of genres – from scripted codecs like drama serials and animation, to reality-based productions akin to mini-documentaries – to showcase Singapore globally.
PHOTO CREDIT: Singapore Tourism Board.
To maximise viewership and introduce new audiences to vacation spot Singapore, each events will work on joint advertising activations and campaigns.
The partnership will kickstart with Meals Affair with Mark Wiens, an HBO Asia Originals sequence that takes audiences on a gastronomic journey by means of Singapore’s wealthy and various eating scene. Full particulars, together with premiere dates, might be introduced quickly.
Previous to the MoU, STB and WBD collaborated on worldwide advertising for standard rom-com Loopy Wealthy Asians in 2018 and HBO’s Westworld Season 3 in Singapore in 2020.
