There are lots of methods to inform a narrative, however essentially the most impactful tales depend on visuals as a lot as they do phrases — that’s why creating video content material as a part of your vacation spot advertising and marketing technique can deliver your location to life for vacationers like nothing else.
At Expedia Group Media Options, our Media Studio workforce is our in-house, award-winning workforce that may create movies that take vacationers to locations all over the world.
Creating digital, immersive journey experiences, the Media Studio workforce has created an unlimited array of interactive video advertising and marketing campaigns in partnership with locations throughout the globe, together with Model USA, Abu Dhabi, Panama, and extra.
By enhancing typical approaches to journey video for tourism advertising and marketing, we search to deliver to life the multitude of how vacationers can expertise a vacation spot that’s recent, compelling, and shareable. As a result of we all know journey is so inherently private, we elect to make use of immersive, interactive on-line video to boost a viewer’s expertise of a vacation spot greater than conventional linear video to really inform the story of vacation spot.
Take a video tour of some eye-popping locations throughout the U.S.
That is about greater than merely creating one other journey video — that is about participating in a sequence of selections that encourage the consumer to discover a vacation spot on their very own phrases — and hopefully uncover some hidden gems alongside the best way.
We don’t take a conventional method after we’re making an attempt to achieve our target market with on-line video. Once we labored with Bermuda Tourism, we used specifically designed wearable cameras to ship a novel perspective to provide viewers a fowl’s eye view as if there have been in Bermuda themselves. As a part of our video advertising and marketing technique, we additionally wished to deliberately attraction to a youthful demographic, which is why we determined to subtly weave Instagram-like filters into the narrative.
For our Panama “The Subsequent Flip” marketing campaign we hung out with three totally different vacationers as they absorbed the Central American nation. With every of the vacationers, we targeted on particular traveler experiences:
- Tradition, customs and delicacies adopted the free-spirited Marianela as she traveled from the nation’s bustling capital to the banks of the Chagres River the place she met the indigenous Emberá folks.
- A feast for the senses traveled with Amar, a fun-loving and spontaneous adventurer who additionally occurs to be blind.
- Taking the plunge explored Panama’s idyllic islands with Phil, a curious traveler who went snorkeling in Bocas del Toro and fishing off the coast of the Pearl Islands.
Expertise every little thing that Panama has to supply by following together with three vacationers as they take up every little thing the nation has to supply.
In relation to growing intriguing video advertising and marketing methods to your vacation spot, there’s no match for compelling video content material that may put your splendid traveler within the entrance seat to allow them to expertise what it’s like to go to your location. Each vacation spot has its personal story to inform, allow us to provide help to inform yours — contact certainly one of our vacation spot advertising and marketing consultants at present.
Focused promoting options
Expedia Group Media Options supplies the power to create digital advertising and marketing methods with customized viewers segments that concentrate on your splendid traveler. Our unique first-party journey intent and reserving information supplies in-depth insights into traveler conduct and journey tendencies.
Focusing on promoting options provides you the leverage you must benefit from your advert spend when making an attempt to achieve your target market. And our concentrating on choices are versatile, permitting you to retarget particular vacationers all through your marketing campaign.
How you can use focused promoting.
About Expedia Group Media Options
Expedia Group Media Options is a world journey promoting platform that connects entrepreneurs with a whole bunch of thousands and thousands of vacationers throughout the Expedia Group manufacturers. With our unique entry to greater than 70 petabytes of Expedia Group traveler search and reserving information, we provide advertisers actionable insights, subtle concentrating on, and full-funnel outcomes reporting. Our suite of options consists of show, sponsored listings, viewers extension, co-op campaigns, and customized artistic campaigns – all designed to ship on the goals of our promoting companions and add worth for journey buyers on our branded websites globally. With a consultative method and greater than 20 years of journey and media expertise, we assist our promoting companions encourage, have interaction, and convert vacationers for significant outcomes. For extra data, go to www.promoting.expedia.com.
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